Accountability
Robust governance and controls
At mediasense, we help brands design and implement frameworks that drive accountability across value, performance and relationship commitments. The result is stronger partnerships, increased value and ROI, transparency, reduced risk, and marketing that earns the trust of boards and CFOs.
We design sustainable commitment tracking programs which enable brands to monitor the commitments of their teams, agencies and platforms. By designing future-facing frameworks for tracking obligations, we maximize addressability of market spend and unlock improved accountability, transparency and value.
Services include:
- Commitment tracking
- Contract compliance reviews
- Fee reconciliation and benchmarking
Our independent audits provide full visibility into where money flows, enabling marketers to understand their total cost of ownership. From media efficiency to robust financial audits, we give marketers the confidence that investments are delivering value and meeting compliance standards.
Services include:
- Media efficiency and effectiveness audits across all paid, earned and owned channels
- Financial and contract compliance audits
- Exit audits and reconciliation reviews
Governance isn’t just about value— it’s also about enhancing the strength of partnerships. We independently track and evaluate agency and partner performance against agreed KPIs, ensuring partnerships remain productive, transparent, and aligned to business objectives.
Services include:
- Client-agency performance evaluations (CAPE)
- Client-agency mediation
- KPI framework development
- Relationship monitoring
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Maximize your Return on Investment through improved governance across contracts and spend.
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News
mediasense Announces Co-founder Graham Brown’s Move to Non-Executive Director Role
Graham Brown, mediasense co-founder and Executive Chair, will transition to the role of Non-Executive Director, continuing to support the company’s long-term vision under the leadership of CEO Jamie Posnanski.
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News
Insights from the Forum: Synergies Between Marketing and Procurement Teams
mediasense gathered marketers and procurement leaders in Singapore, to discuss how marketing and procurement teams can bridge gaps between their functions and create joint strategic and commercial value.
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Insights
Insights from the Panel: Unpacking Brand-Influencer Partnerships in Asia Pacific
mediasense gathered marketers, creators and influencers in Manila, Philippines, to discuss how to unlock effective influencer marketing through better campaign strategy, partnerships, and governance.