Accountability

We design sustainable commitment tracking programs which enable brands to monitor the commitments of their teams, agencies and platforms. By designing future-facing frameworks for tracking obligations, we maximize addressability of market spend and unlock improved accountability, transparency and value.

Services include:

• Commitment tracking
• Contract compliance reviews
• Fee reconciliation and benchmarking

Our independent audits provide full visibility into where money flows, enabling marketers to understand their total cost of ownership. From media efficiency to robust financial audits, we give marketers the confidence that investments are delivering value and meeting compliance standards.

Services include:

• Media efficiency and effectiveness audits across all paid, earned and owned channels
• Financial and contract compliance audits
• Exit audits and reconciliation reviews

Governance isn’t just about value— it’s also about enhancing the strength of partnerships. We independently track and evaluate agency and partner performance against agreed KPIs, ensuring partnerships remain productive, transparent, and aligned to business objectives.

Services include:

• Client-agency performance evaluations (CAPE)
• Client-agency mediation
• KPI framework development
• Relationship monitoring