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Insights
MPiQ Talk: Making sense of the data torrent to drive media effectiveness
Marketers are facing the challenge of proving which data actually drives incremental media performance and commercial value.
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Insights
Procurement & the Commercial Architecture of Modern Media Organisations
Media is the largest growth lever on the balance sheet, yet most brands still struggle to prove its impact. Jack Shearring, Head of Transformation at mediasense, suggests the solution lies not in restructuring alone, but in procurement-led commercial architecture that aligns incentives, measurement and capability.
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Insights
Why AI Search Demands New Metrics, Teams, and Thinking
Jamie Richards, Director at mediasense, explains why brands prioritizing AI search can turn momentum into sustained growth by shaping AI presence, aligning teams, and adopting measurable tools.
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Insights
2025 Agency New Business League
mediasense's quarterly roundup shows how advertising holding groups and agencies fared in terms of new business. Access the full reports here.
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Insights
Jakarta Forum Recap: Turning Influence into Strategic Impact
In Jakarta, mediasense brought together senior marketers, creators, and influencers to move beyond the noise surrounding influencer marketing and examine what truly drives effectiveness.
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Insights
Why Decision Clarity Will Be the Most Expensive Marketing Failure of 2026
mediasense CEO Jamie Posnanski discusses how sustainable competitive advantage in marketing will not come from doing more things faster or cheaper. Instead, it will come from better decisions - made earlier, with less bias, and governed continuously.
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Insights
Discipline Is the New Disruptor in APAC’s Marketing Future
mediasense's Shufen Goh explores why discipline, brand authority, and human-led decision-making will define APAC marketing success heading into 2026.
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Insights
Insights from the Panel: Unpacking Brand-Influencer Partnerships in Asia Pacific
mediasense gathered marketers, creators and influencers in Manila, Philippines, to discuss how to unlock effective influencer marketing through better campaign strategy, partnerships, and governance.
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Insights
What’s the Future Role of Media? It’s Complicated
Our Cannes Lions panel explored the Future of the Media Organisation, where findings from the upcoming WFA & mediasense study on the topic were revealed.
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Insights
A Cannes Lions 2025 Guide for ROI-Hungry APAC Marketers
Shufen Goh, President, APAC at mediasense discusses how APAC marketers can extract value from Cannes Lions 2025.
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Insights
Inside the Trend of Agency Searches on LinkedIn
Brands are turning to LinkedIn for agency searches, but expert guidance remains crucial for securing the right fit.
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Insights
Advertisers Embrace Conservative Media in the New Trump Era
Sam Tomlinson comments on advertisers re-investment into conservative media.