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Insights
Why Decision Clarity Will Be the Most Expensive Marketing Failure of 2026
mediasense CEO Jamie Posnanski discusses how sustainable competitive advantage in marketing will not come from doing more things faster or cheaper. Instead, it will come from better decisions - made earlier, with less bias, and governed continuously.
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Insights
Discipline Is the New Disruptor in APAC’s Marketing Future
mediasense's Shufen Goh explores why discipline, brand authority, and human-led decision-making will define APAC marketing success heading into 2026.
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Insights
Insights from the Panel: Unpacking Brand-Influencer Partnerships in Asia Pacific
mediasense gathered marketers, creators and influencers in Manila, Philippines, to discuss how to unlock effective influencer marketing through better campaign strategy, partnerships, and governance.
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Insights
What’s the Future Role of Media? It’s Complicated
Our Cannes Lions panel explored the Future of the Media Organisation, where findings from the upcoming WFA & mediasense study on the topic were revealed.
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Insights
A Cannes Lions 2025 Guide for ROI-Hungry APAC Marketers
Shufen Goh, President, APAC at mediasense discusses how APAC marketers can extract value from Cannes Lions 2025.
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Insights
Inside the Trend of Agency Searches on LinkedIn
Brands are turning to LinkedIn for agency searches, but expert guidance remains crucial for securing the right fit.
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Insights
Advertisers Embrace Conservative Media in the New Trump Era
Sam Tomlinson comments on advertisers re-investment into conservative media.
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Insights
What is the Intermediaries’ Take on Pay-to-Play Pitches?
Intermediaries comment on VoxComm's latest op-ed, which warns that agencies paying for pitch opportunities could undermine fair competition and limit advertisers' choices.
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Insights
Campaign Interview – Jamie Posnanski: ‘The Holding Company Model Has Been Broken for a Long Time’
In an exclusive Q&A with Campaign Asia, mediasense CEO, Jamie Posnanski discusses the challenges global brands face due to fragmented agency networks & the surge of specialist marketing suppliers.
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Insights
How Marketer Attitudes are Shifting Ahead of a Transformative 2025 – Marketing Procurement IQ Interview
With integration the ‘order of the day’, Ryan Kangisser & Sam Tomlinson discuss shifting marketer priorities in 2025 and the drive towards simplification and effectiveness with Marketing Procurement IQ.
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Insights
5 Steps to Kick-Start Your Media Sustainability Journey
With media’s environmental impact under scrutiny & the CSRD mandating sustainability reporting, companies must align media supply chains with regulatory standards. Here’s 5 steps to ensure compliance.
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Insights
3 Collaboration Strategies for Digital Retail Media Success
Sam Tomlinson writes for the Media Leader - exploring the rapidly growing landscape of retail media & highlighting three messages for advertisers, media owners & retailers.