Agency Performance Evaluations
Feedback and diagnostics on client-agency relationships
Marketing leaders have more performance data than ever before, yet much of this information exists in isolation, making it difficult to understand what’s working, where risks are emerging and which actions will create the greatest impact.
mediasense CAPE™ (Client-Agency Performance Evaluation) brings these signals together into a single platform designed to help marketing leaders make better decisions.
By combining structured evaluation, tech-powered analysis and expert interpretation, CAPE connects insights with practical recommendations, enabling more informed discussions around agency management, operating models, capability development and governance.
What we do
1. CAPE CORE
A scalable, quantitative view of marketing performance through structured stakeholder evaluations.
2. CAPE Deep Dive
Builds on the quantitative assessment by incorporating in-depth interviews with key stakeholders to uncover the context behind the data.
Performance information is often fragmented across surveys, stakeholder feedback, operational metrics, agency scorecards and governance reviews. Valuable insights remain isolated, making it difficult to identify emerging issues, understand root causes or prioritise the actions that will have the greatest impact.
Capture: Collect structured and unstructured marketing data from multiple internal and external sources.
Connect: Integrate information into an intelligence layer that reveals relationships between performance, operations and governance.
Understand: Use technology alongside expert consultant review to identify patterns, root causes and strategic implications.
Improve: Turn insight into action through prioritized recommendations, executive reporting and continuous performance improvement.
- A single view of marketing performance
- Earlier identification of organizational and agency risks
- Greater visibility across markets and partners
- Stronger governance and accountability
- Better-informed leadership decisions
- Reduced reporting effort
- Continuous improvement across the marketing ecosystem
Why mediasense
CAPE was developed by marketers, consultants and data specialists who understand how marketing organizations operate.
Unlike traditional survey platforms, CAPE does not simply collect feedback, it is purpose-built for marketing and has been designed by people who understand the relationships between agencies, capabilities, governance, operations and marketing performance.
Every insight generated through CAPE is informed by mediasense’s consulting expertise. It is this combination of technology and advisory expertise that enables CAPE to deliver greater value and organizational change to marketers.
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