307160584_16

27 April 2018

Get access to the thinking that shapes tomorrow’s marketing

Up next

Influencer Marketing Has a Memory Problem

Influencer marketing is scaling fast, but without memory it fails to improve. Ishan Chatterjee argues brands must rethink their operating model to turn activity into lasting commercial advantage.

Insights

Clarity & Prioritization – 2 Key Unlocks for an Effective Pitch Process

Ryan Kangisser explains how clarity and prioritization in the pitch process help brands reduce delays, avoid over-testing, and run smarter reviews for faster, more effective agency decisions.

Insights

Marketing’s Invisible Tax – The Cost of Poor Ecosystem Design

Modern marketing ecosystems often fail when complexity outpaces governance, creating hidden costs through duplication, delays, fragmented workflows and unclear accountability.