Taking on the Sahara: Supporting Media Trust Through an Extraordinary Challenge

At mediasense, we’re incredibly proud of the people who make up our team and the causes they support. Having previously completed the Marathon de Sables in 2012 (age 36…), Sam’s returning to the desert once again (…at age 50!), pushing himself physically and mentally in one of the toughest endurance events in the world. We caught up with Sam to talk about what he’s expecting this time around, how he’s been preparing, and why he’s chosen to support Media Trust. 

This is the second time you are running across the Sahara. What are you dreading? What are you looking forward to? 

Dreading the heat and the blisters! But the camaraderie is incredible. In 2012, there was one blind runner with a guide, and an 80-year-old running with his grandson. Each day, everyone would gather to cheer them across the finish line – it was really emotional and inspirational. 

I remember thinking, “If they can keep going, I can too.” That spirit is something I’m really looking forward to experiencing again. 

What has been the most challenging part of preparing for such an extreme run? 

Two things: the pack and the heat. 

Re pack – we carry our own food and kit for the week, so I’ve been training with a 6kg weight vest – which is painful.  

Re heat – I’ve been spending lots of time in the gym sauna and hot yoga classes – which is even more painful than the weight vest, for someone like me who isn’t great in the heat! 

Why did you choose to support Media Trust through this challenge? What impact do you hope the fundraising will have? 

I’ve been a trustee at Media Trust for four years, and I’ve seen the incredible work they do. Fundamentally they bring industry volunteers together to help small charities that can’t afford to pay for marketing services, and to help underrepresented groups get started in our industry. 

How can people get involved or support your journey? 

The best way to support is by donating to Media Trust – every penny goes directly to them and the work they do. 

Every bit of support helps motivate Sam through the heat, the miles, and the inevitable blisters – all in support of a charity doing great work in our industry.  

You can donate directly here.  

Find out more about Media Trust here.