Jakarta Forum Recap: Turning Influence into Strategic Impact

In a world where attention is easy to buy but belonging is not, reach no longer guarantees relevance. At mediasense’s Jakarta forum, marketers, creators, and influencers came together to challenge outdated influence models and explore how to drive trust, community, and real impact.

mediasense partnered with IDN, Indonesia’s leading consumer technology company for the young generation, leveraging Indonesia Creators Economy, one of the country’s foremost creator platforms, to host the event. The session was structured as a fireside chat, encouraging honest perspectives on the evolving dynamics of influencer marketing.

The conversation was moderated by Rima Sjoekri, Senior Consultant at mediasense, and featured insights from Fajar Maulana, Head of Social at Lazada Indonesia, and Oza Rangkuti, Indonesian content creator and stand-up comedian. The discussion extended beyond the panel, with both marketers and creators in attendance contributing thoughtful and candid perspectives.

68% of Indonesian consumers have purchased a product endorsed by an influencer, underscoring the clear power of influencer marketing. Yet many brands still face conversion drop-offs, reinforcing the core challenge of sustaining the attention of audiences that their reach affords them access to.

The forum gave marketers and creators the opportunity to speak beyond the context of active campaigns about the underlying factors that shape collaboration and affect long-term value.

Key takeaways from the event

• Authenticity must be protected in brand–creator collaborations. Both brands and creators must have clarity in their plan about their common audience be able to articulate brand-creator synergies.
• Brands need to engage creators who are already users of their product. Authenticity, trust and belonging can be organically built with this, as there will be common ground to build from.
• While creators exist at such scale that resembles media inventory, successful partnerships account for individualized human dynamics involved in working with them, rather than being purely transactional.

Participants represented leading brands across industries, including Nestlé, PZ Cussons, KC Softex, Grab, DBS Bank, and others.

To explore how to transform influencer marketing into a strategic business driver, contact us here.