Neurodiversity at mediasense

What is neurodiversity?

• Neurodiversity is the concept that variations between people’s brains are natural and therefore should be understood and treated with respect
• Neurodivergent is a term used to describe people whose brains process, learn or behave differently from what is considered “standard,” or “neurotypical”
• Neurodivergence as an umbrella includes autistic people and people with conditions such as dyslexia, dyspraxia, ADHD, or Tourette’s Syndrome

Why NDsense?

In order for a workplace to be inclusive, it must take neurodiversity into consideration, so that neurotypical and neurodivergent employees are supported to do their best work.

NDsense was founded because all three of its founders were part of similar networks at previous employers and found them to be great sources of community support. After coming together at the mediasense 2025 summer social, we decided to put our plans into action and build a neurodivergent community.

Our goals at NDsense are to raise awareness of neurodiversity within mediasense, and to provide a safe community where neurodivergent and neurotypical employees can connect, discuss their experiences of work and support each other to overcome ND-related challenges in the workplace and elsewhere​.

How can the marketing industry support a neurodiverse workforce?

Being neurodivergent isn’t always easy, but having people around you who understand and can share informed words of advice is something that cannot be underestimated in terms of how important it is.

Making workplace adjustments to support neurodivergent employees at work is a legislative requirement as part of the UK Equality Act 2010, so neurodiversity should already be on the table when thinking about people strategy. While all ND people are different, and individual discussions should take place, here are some ways you can set the stage for a supportive neurodiverse workplace.

Being upfront during the recruitment process about your attitude towards neurodiversity goes a long way; inviting applicants to get in touch to discuss any ND-related needs is a great way to ensure that you’re not deterring any great ND talent from applying.

As the industry moves toward digital work, offering ND employees assistive technology or equipment can be hugely supportive to help them do their best work. For example, providing a dyslexic employee with speech-to-text software for writing client emails, or offering specialist keyboards to help with dyspraxia-related challenges.

Just as there are some elements of work that neurodivergent employees might struggle with, there are some areas they may add extra value! Everyone is different, but identifying particular areas of strength and creating opportunities for ND individuals to contribute to these is a great way to build a welcoming workplace. For example, some ND employees may struggle with consistent office attendance but can use their hyper-focus as a great asset when working towards tight deadlines.

It all begins with a workplace willing to support its people and empower them with the platforms to drive change. With mediasense’s support, we hope that NDsense will continue to grow as a community that celebrates neurodiversity and helps shape a more inclusive marketing industry.