mediasense Rebrands to Meet the Moment: Building Towards Unified Marketing Intelligence

mediasense, the global marketing advisory, today unveiled a bold new brand identity designed to embrace the realities of modern marketing and reflect the coming together of MediaSense, R3, and the former UK marketing advisory division at PwC into one unified business. As part of the rebrand, MediaSense and R3 will now go to market as mediasense.

The new identity positions mediasense as an integrated, go-to partner for marketing organizations seeking to evolve with purpose and precision. The company’s refined proposition centers on its ability to provide unified governance and measurement across the entire marketing supply chain – so marketers can move from reactive to proactive, from siloed to consumer-centric.

“The new brand reflects a future-forward vision: where marketers have access to unified marketing intelligence that enables performance to be connected, decisions to be informed, and impact more transparent,” said Jamie Posnanski, CEO of mediasense.

“Our clients are grappling with fragmented tech stacks, siloed teams, complex data environments, and mounting pressure to prove ROI; all in a world where faster and better are competitive advantage. The new mediasense is a signpost that we are here to help marketers lead through that complexity with confidence.”

Building the Connective Tissue for Marketing

As data and decisioning become more sophisticated, the line between creative and media has blurred. Integration at mediasense reflects this reality – connecting creative insight with media intelligence to deliver impactful, growth-enhancing strategic counsel.

“We’re building the connective tissue that marketing has long been missing,” said Ryan Kangisser, Chief Strategy Officer. “This is about giving marketing leaders the tools, insight, and independence they need to create value in an increasingly demanding environment.”

mediasense’s offering extends across the marketing value chain, covering organizational structure, partner ecosystems, governance, data and technology. Programmes of work include internal operating model design, MarTech/AdTech and AI strategy, agency selection, media and financial auditing, and advanced analytics.

The timeliness and relevance of the company’s expanded capability offering are reflected in recent global and regional projects won in areas like analytics organizational models to AI impact measurement. In 2024 alone, mediasense led 50% of all Fortune 500 creative and media reviews.

“Unlike other consultancies and auditors, our advantage is we understand the interdependencies across the full marketing value chain,” added Kangisser. “We deliver outcomes our clients can measure through expert advice, advanced tools, and client-centric methodologies.”

“Most importantly, while we are trusted by agencies and hold credible and influential roles within trade bodies, our clients know that we are independent and objective, and are working in their best interest.”

Building & Sustaining Leadership

mediasense has 270 employees globally, operating out of offices in London, New York, Singapore and New Delhi. R3 co-founders Greg Paull and Shufen Goh, will continue to lead within the mediasense business. To build the company’s data and technology operational layer, Accenture-alumni Chris Banschbach was recently hired in the role of Chief Innovation and Technology Officer for the group.