MediaSense, the global marketing advisory, today announced the appointment of Chris Banschbach as Chief Technology & Innovation Officer. This strategic hire reflects MediaSense’s commitment to transforming the way brands harness data to power agile, intelligent decision-making across the entire marketing ecosystem.
As marketers face a growing imperative to move from data-saturated to insight-rich operations, Banschbach joins MediaSense with a mandate beyond traditional technology leadership. In a new role for the company, he will further develop how MediaSense – and its clients – unlock the power of information to drive smarter decisions, sharpened performance, and strategic clarity around the impact of marketing spend. Banschbach will also oversee the expansion of the company’s data capabilities, AI-based assets and tech-enabled offerings.
The appointment underscores MediaSense’s ambition of helping clients navigate complexity and deliver measurable outcomes from every major category of marketing investment including media, agency services, in-house labor, and technology.
“Our clients need more than data and tools. They need connective intelligence across their marketing universe,” said Jamie Posnanski, CEO of MediaSense.
“Marketers face increasing pressure to demonstrate return on investment from spend and overcome sunk technology cost while simultaneously harnessing AI to orchestrate with improved precision, speed, and impact. This role is about amplifying the investments we’ve made in our own offering to help clients move faster, see further, and act with confidence. Chris brings the vision and capability to help us make that future real.”
Banschbach’s background in data, technology, product, and offering development at Accenture, most recently as Marketing Services Global Offering Lead at Accenture Song, provides him with a unique view on the role of data and technology within marketing services.
“I am excited to join MediaSense and to have the opportunity to build upon an incredible legacy of trust and transparency with clients in this space. There is a massive opportunity for growth leaders to make better, real-time investment decisions across dynamic, fragmented and ever-changing ecosystems,” says Banschbach.
“MediaSense will be a catalyst to help brands make better informed, value-driven decisions by delivering broader and more unified marketing intelligence.”
Banschbach was also Chief Technology Officer, Head of Operations, and founding member at Procurian, a procurement and business services company acquired by Accenture. At Procurian, he architected the service delivery model, developed proprietary platforms and led the company’s innovation agenda, transforming Procurian from a consulting business to a global technology enabled managed service provider.
Banschbach will drive the evolution of MediaSense’s approach to marketing intelligence – integrating media performance, creative insight, and technology enablement – and use technology to leverage the combined insight of three leading marketing companies following MediaSense’s acquisition of PwC’s UK media advisory and global marketing consultancy R3 over the last two years.
For further MediaSense updates, please subscribe to MediaSense’s newsletter.
About MediaSense:
MediaSense are independent global marketing advisors. We build high performance marketing operating models and unlock value for the world’s leading brands. We do this by helping clients streamline internal operations, maximize accountability within agency ecosystems, and amplify contribution from the entire creative, media, platform and analytics supply chain.
Engineering Value. Navigating Change.