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In the press: Digiday Media Buyer Briefing

06 December 2024

Digiday wraps up its latest Media Buyer Briefing, with insights from mediasense Chief Strategy Officer, Ryan Kangisser.

As 2024 enters its final month and the fiscal fourth quarter winds down, the ‘haves’ among agency holding companies seem poised to maintain their lead, while the ‘have-nots’ brace to regroup for 2025.

Digiday wraps up its latest Media Buyer Briefing, with insights from mediasense Chief Strategy Officer, Ryan Kangisser, “Momentum is a powerful thing in agencies. And you know when you’re winning big global accounts, it gives you more confidence going into the next pitch.”

Read the full article here.

 

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