World_Federation_of_Advertisers_Media_Transformation_Partner

21 August 2024

Get access to the thinking that shapes tomorrow’s marketing

Up next

mediasense Appointed as Crown Commercial Service’s Sole Media and Marketing Auditor

mediasense appointed to work with Crown Commercial Service, supporting the UK Government in future governance and oversight of its media and creative agency framework.

Insights

Why Decision Clarity Will Be the Most Expensive Marketing Failure of 2026

mediasense CEO Jamie Posnanski discusses how sustainable competitive advantage in marketing will not come from doing more things faster or cheaper. Instead, it will come from better decisions - made earlier, with less bias, and governed continuously.

Insights

Discipline Is the New Disruptor in APAC’s Marketing Future

mediasense's Shufen Goh explores why discipline, brand authority, and human-led decision-making will define APAC marketing success heading into 2026.