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18 July 2016
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News
mediasense Appoints Sam Tomlinson as CEO
mediasense has appointed Sam Tomlinson as CEO, reinforcing its ambition to remain the industry’s most trusted independent marketing advisor.
Insights
Impact Over Input: What Outcome-Based Remuneration Really Requires
As pressure grows to prove marketing value, outcome-based remuneration is gaining momentum. Adam Edelshain explores the opportunities, challenges and practical realities of aligning agency compensation with business outcomes.
Insights
Influencer Marketing Has a Memory Problem
Influencer marketing is scaling fast, but without memory it fails to improve. Ishan Chatterjee argues brands must rethink their operating model to turn activity into lasting commercial advantage.