News & Insights
Showing results for WFA
-
Insights
What’s the Future Role of Media? It’s Complicated
Our Cannes Lions panel explored the Future of the Media Organisation, where findings from the upcoming WFA & mediasense study on the topic were revealed.
-
Insights
Campaign Interview – Jamie Posnanski: ‘The Holding Company Model Has Been Broken for a Long Time’
In an exclusive Q&A with Campaign Asia, mediasense CEO, Jamie Posnanski discusses the challenges global brands face due to fragmented agency networks & the surge of specialist marketing suppliers.
-
Insights
WFA Partner Predictions for 2025
Strategic partners of the WFA share their global marketing predictions for 2025. Ryan Kangisser contributes, highlighting a more refined role for media and shift from 'attention to intention'.
-
News
WFA & mediasense – Future of Agency Remuneration Webinar
Registrations are now open to join Ryan Kangisser and Jack Shearring as they present key findings from the study.