News & Insights

Posts tagged: Principal Media

In the Press: What is Principal Media?
News

In the Press: What is Principal Media?

Digiday examines the various viewpoints around the practice of principal media and its implications for marketers, with commentary from Cyd Falkson.
MediaSense Insights: Proprietary Media – Best Practice for Advertisers
Opinion

MediaSense Insights: Proprietary Media – Best Practice for Advertisers

MediaSense launches MediaSense Insights - a series of short-form, single-topic reports. The first instalment looks at the challenges and opportunities in the use of Proprietary Media.