News & Insights
Showing results for Marketing Procurement
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News
Insights from the Forum: Synergies Between Marketing and Procurement Teams
mediasense gathered marketers and procurement leaders in Singapore, to discuss how marketing and procurement teams can bridge gaps between their functions and create joint strategic and commercial value.
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Insights
How Marketer Attitudes are Shifting Ahead of a Transformative 2025 – Marketing Procurement IQ Interview
With integration the ‘order of the day’, Ryan Kangisser & Sam Tomlinson discuss shifting marketer priorities in 2025 and the drive towards simplification and effectiveness with Marketing Procurement IQ.
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News
Marketing Procurement Trends 2023
The marketing procurement trends we’ve identified for 2023 stem from the observation that, for companies, process is the bridge between ambition and reality; and is the true catalyst for change within a marketing organization.