News & Opinion

Posts tagged: Ian Anders

LEAD 2024: Responsible Growth, Trust in Advertising & Investment in Talent

MediaSense UK Business Director, Ian Anders, summarises key themes from last week’s Advertising Association LEAD 2024 conference in conjunction with ISBA and the IPA.

15 February 2024

News

MediaView – September 2022

Why Media Auditing is about to enter its renaissance period, how brands can make conscious ESG choices that matter and...are the walls set to fall on the tech monopolies? MediaSense's newsletter, MediaView, is live.

13 September 2022

News

MediaSense Consortium Reappointed to Media Audit, Financial Compliance and Benchmarking Brief for Crown Commercial Service

Global media advisor MediaSense has been reappointed to deliver Media and Financial Compliance Auditing and appointed to deliver Market Benchmarking to the Crown Commercial Service with immediate effect.

13 September 2022

News

MediaSense & ISBA Webinar – Pitch Learnings in 2020 and Best Practice for 2021

Eva Landuyt and Ian Anders recently spoke at ISBA's Procurement group, COMPAG.

25 March 2021

Opinion

The Lost Art of Optimised TV Planning

Ian Anders looks at the importance of audience-based TV campaign optimisation.

04 March 2020

Opinion

Driving Brand Awareness Through Out of Home Advertising

MediaSense UK Client Director, Ian Anders looks at how OOH’s digital transformation and owner investment is increasing the size and quality of audiences.

28 June 2019

News

MediaSense appoints Ian Anders as UK Client Director

18 May 2016