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It’s true, brand safety is a huge issue, but don’t place all the blame on the agencies
"As an industry, we’re great at focusing on metrics that show our campaign is working. We’re not wired to focus on the bad, which doesn’t address this crisis of confidence. We need to be more curious and challenge this data." As featured in ExchangeWire's article on The Times' brand safety investigation, Ryan Kangisser shares the importance of tackling the issues head-on.
