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Insights

Why AI Search Demands New Metrics, Teams, and Thinking

Jamie Richards, Director at mediasense, explains why brands prioritizing AI search can turn momentum into sustained growth by shaping AI presence, aligning teams, and adopting measurable tools.
News

Optimizing Creative Agency Procurement in a Transformed Landscape

Creative agency procurement is evolving as AI accelerates production, strains talent, and fragments channels, forcing brands to buy strategic, human-led creativity and ecosystem thinking, not just assets.