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Posts tagged: Agency Models

Campaign Interview – Jamie Posnanski: ‘The Holding Company Model Has Been Broken for a Long Time’
Opinion

Campaign Interview – Jamie Posnanski: ‘The Holding Company Model Has Been Broken for a Long Time’

In an exclusive Q&A with Campaign Asia, MediaSense CEO, Jamie Posnanski discusses the challenges global brands face due to fragmented agency networks & the surge of specialist marketing suppliers.

How Marketer Attitudes are Shifting Ahead of a Transformative 2025 – Marketing Procurement IQ Interview
Opinion

How Marketer Attitudes are Shifting Ahead of a Transformative 2025 – Marketing Procurement IQ Interview

With integration the ‘order of the day’, Ryan Kangisser & Sam Tomlinson discuss shifting marketer priorities in 2025 and the drive towards simplification and effectiveness with Marketing Procurement IQ.