News & Insights

RK-DigiDay

20 August 2020

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News

ISBA and mediasense report establishes first capability baseline for UK digital retail media networks

New research assesses campaign, reporting and measurement capabilities across five leading UK retail media networks.

News

The Quiet Reinvention of Affiliate Marketing

Affiliate marketing is no longer confined to a specialist channel. Wong Jing Ying explores how affiliate has expanded across creators, retail media and commerce, and why organisational silos are holding brands back.

Insights

Gaining Clarity on Retail Media Ownership & Budgets

Retail media's next challenge isn't media, it's governance. As investment grows, brands need clearer ownership, accountability and decision rights to unlock value.