17 Media 2025 Wave Six

05 September 2025

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Optimizing Creative Agency Procurement in a Transformed Landscape

Creative agency procurement is evolving as AI accelerates production, strains talent, and fragments channels, forcing brands to buy strategic, human-led creativity and ecosystem thinking, not just assets.

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Neurodiversity at mediasense

mediasense has recently supported the launch of a neurodivergent employee network. Serena, Anshul and Eduardo – founders of the support group – share why they founded NDsense, and how they think the marketing industry can play its part.

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mediasense Announces Co-founder Graham Brown’s Move to Non-Executive Director Role

Graham Brown, mediasense co-founder and Executive Chair, will transition to the role of Non-Executive Director, continuing to support the company’s long-term vision under the leadership of CEO Jamie Posnanski.