Reports

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Report in partnership Creative

In-Housing AI

A joint study from mediasense and the WFA reveals how gen AI is reshaping the in-house creative function, offering both promise and complexity.

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All Creative Integrated Media

Report Integrated

Marketing Procurement Trends 2024

The Marketing Procurement Trends 2024 report explores the evolving priorities of marketing procurement teams as they balance agility and cost optimization in a year defined by change.
Report Integrated

e-Commerce Enablers

The report explores the emergence of e-commerce enablers in APAC, highlighting their critical role in the marketing landscape, their capabilities and maturity, and how brands can effectively collaborate with them to achieve business goals.