Reports
Category:
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Marketing Procurement Trends 2024
The Marketing Procurement Trends 2024 report explores the evolving priorities of marketing procurement teams as they balance agility and cost optimization in a year defined by change.
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e-Commerce Enablers
The report explores the emergence of e-commerce enablers in APAC, highlighting their critical role in the marketing landscape, their capabilities and maturity, and how brands can effectively collaborate with them to achieve business goals.