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Report in partnership Creative

In-Housing AI

A joint study from mediasense and the WFA reveals how gen AI is reshaping the in-house creative function, offering both promise and complexity.

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All Creative Integrated Media

Report Creative

Managing Volatility in Social Media Marketing

mediasense’s latest report unpacks the challenges of managing volatility in social media marketing, offering a roadmap to resilience through regulatory insight, diversified strategies, and influencer excellence.
Report Creative

Leveraging Your Influencer Mix

This report guides the review of different types of influencers, where they deliver the greatest impact, and key principles to help marketers build the right mix for maximum campaign effectiveness.
Report Creative

Global Creative Hotshops

This report explores how creator integration, shared accountability, and AI-powered expertise can help brands maximize creative hotshops’ potential and thrive in a shifting market.
Report Creative

AI in Creative Production

This guide examines AI’s evolving role in creative marketing, highlighting key challenges and opportunities, with practical insights and case studies to guide strategic adoption.