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14 May 2018

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Impact Over Input: What Outcome-Based Remuneration Really Requires

As pressure grows to prove marketing value, outcome-based remuneration is gaining momentum. Adam Edelshain explores the opportunities, challenges and practical realities of aligning agency compensation with business outcomes.

Insights

Influencer Marketing Has a Memory Problem

Influencer marketing is scaling fast, but without memory it fails to improve. Ishan Chatterjee argues brands must rethink their operating model to turn activity into lasting commercial advantage.

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Clarity & Prioritization – 2 Key Unlocks for an Effective Pitch Process

Ryan Kangisser explains how clarity and prioritization in the pitch process help brands reduce delays, avoid over-testing, and run smarter reviews for faster, more effective agency decisions.