News & Insights
![]()
Overview_Final
29 July 2020
Get access to the thinking that shapes tomorrow’s marketing
Up next
Insights
MPiQ Talk: Making sense of the data torrent to drive media effectiveness
Marketers are facing the challenge of proving which data actually drives incremental media performance and commercial value.
News
mediasense Appoints Michelle Kelly as President, North America to Accelerate Unified Marketing Intelligence for Global Brands
Michelle will lead mediasense’s regional growth and help expand its advisory services across marketing ecosystem strategy, agency partnerships, operating model transformation and marketing intelligence capabilities.
Insights
Procurement & the Commercial Architecture of Modern Media Organisations
Media is the largest growth lever on the balance sheet, yet most brands still struggle to prove its impact. Jack Shearring, Head of Transformation at mediasense, suggests the solution lies not in restructuring alone, but in procurement-led commercial architecture that aligns incentives, measurement and capability.