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Lunio – Overview
29 January 2024
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Insights
Why Decision Clarity Will Be the Most Expensive Marketing Failure of 2026
mediasense CEO Jamie Posnanski discusses how sustainable competitive advantage in marketing will not come from doing more things faster or cheaper. Instead, it will come from better decisions - made earlier, with less bias, and governed continuously.
Insights
Discipline Is the New Disruptor in APAC’s Marketing Future
mediasense's Shufen Goh explores why discipline, brand authority, and human-led decision-making will define APAC marketing success heading into 2026.
News
Optimizing Creative Agency Procurement in a Transformed Landscape
Creative agency procurement is evolving as AI accelerates production, strains talent, and fragments channels, forcing brands to buy strategic, human-led creativity and ecosystem thinking, not just assets.