Sam Tomlinson
Chief Executive Officer
Sam is CEO of mediasense. He was previously the company’s Chief Client Officer, joining the business in 2024 following the acquisition of PwC’s Marketing & Media advisory practice, which he founded and led.
With more than two decades of experience, Sam has worked with many of the world’s largest organisations on critical decisions spanning growth, marketing effectiveness, operating models, agency partnerships, governance and investment strategy. He is widely recognised for advancing transparency and accountability in marketing. Significant media audits, measurement programmes, and effectiveness initiatives for leading brands have been delivered under his leadership.
Sam was previously recognised as one of Campaign’s “40 Over 40” influential figures in UK media. His industry perspectives have made him a regular contributor to industry forums and research initiatives in areas like supply chain transparency, financial governance, and retail media.
Outside of mediasense, Sam serves as a Trustee and Chair of the Finance & Audit Committee for the charity Media Trust.