News & Insights
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IAB UK’s 2024
21 May 2025
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News
mediasense Appointed as Crown Commercial Service’s Sole Media and Marketing Auditor
mediasense appointed to work with Crown Commercial Service, supporting the UK Government in future governance and oversight of its media and creative agency framework.
Insights
Why Decision Clarity Will Be the Most Expensive Marketing Failure of 2026
mediasense CEO Jamie Posnanski discusses how sustainable competitive advantage in marketing will not come from doing more things faster or cheaper. Instead, it will come from better decisions - made earlier, with less bias, and governed continuously.
Insights
Discipline Is the New Disruptor in APAC’s Marketing Future
mediasense's Shufen Goh explores why discipline, brand authority, and human-led decision-making will define APAC marketing success heading into 2026.