Senior Analyst
London, UK
THE OPPORTUNITY
An exciting opportunity has become available to be part of our fast-growing team and to be a key part of the [xxx] function. This role provides an outstanding opportunity to join a growing global integrated marketing advisory and will provide an ambitious individual with valuable experience for progression and development.
THE COMPANY
mediasense is a global, independent advisor that brings the clarity, connection and confidence modern marketers need to fuel growth. We help marketers eliminate waste and maximize the impact of their most significant investments at scale. Our ambition is to define and own an entirely new category – recognized as the world’s most trusted, independent and impactful marketing advisor. We do this by elevating how clients operate, how agencies deliver, how platforms perform, and how all parts of the ecosystem connect. Because progress doesn’t happen in isolation, it takes alignment, intelligence, and trust. That’s what we enable. That’s what we stand for. That’s Unified Marketing Intelligence.
mediasense is designed around how we help marketers optimize and transform through best-in-class structure and governance (Organization), partners and platforms (Ecosystem), governance and controls (Assurance), and measurement and effectiveness (Science). We have the proven ability to effectively support large, complex organizations and deliver multiple projects simultaneously. As evidenced through our strong track record with clients, we pride ourselves on the consistent high quality of service delivery and the ability to accelerate transformation and growth.
mediasense and has over 200 employees across London, New York, Singapore and New Delhi.
THE ROLE
Key roles and responsibilities will include:
- Working with little support from managers and client teams to implement and carry out media performance trackers (Abaci calculations) across multiple media and markets for international clients while helping to guide junior analysts.
- Working alongside managers and client teams to help develop in-depth media campaign evaluations, supporting more junior members of the team.
- Playing a key role in the analytics of pitch management projects to evaluate media buying offers, picking out key issues in proposed schedules to contribute to negotiation briefs.
- Substantial data processing of large sets of UK and International market data, ensuring data is theoretically correct and raising any key issues with Managers, while training more junior members of the team in this process.
- Leading communication with agencies to address issues with the quality of market data and performance tracking workings to ensure our analysis is fair and logical. Working with managers and directors to ensure the agency is held to account on agreed timelines.
- Helping with a wide variety of tasks on an ad-hoc basis to support the ongoing growth of our company.
- Keeping informed of the latest developments across the media & marketing landscape, supported by internal & external training opportunities.
THE ESSENTIALS
You are someone with:
- A minimum of 2 Years experience in a similar role.
- Very good knowledge of all media channels (online and offline) and excellent theoretical understanding of all the data parameters we would request from the agency in our post buy templates.
- Excellent knowledge of Microsoft Excel and Tableau and good knowledge of Alteryx.
- Using these tools to structure data in a clear and methodical way and spotting patterns and trends in the data to extract relevant insights.
- Consistently demonstrates deep understanding of media maths; able to quickly & confidently apply to relevant media scenarios.
- Exhibits a pro-active, positive attitude to work. Demonstrates a curious mindset & a desire to learn.