Media Lead, US
New York, US
THE OPPORTUNITY
An exciting opportunity has become available to be part of our fast-growing team and to lead our Media offering. This role provides an outstanding opportunity to join a growing global integrated marketing advisory and will provide an ambitious individual with valuable experience for progression and development.
THE COMPANY
mediasense is a global, independent advisor that brings the clarity, connection and confidence modern marketers need to fuel growth. We help marketers eliminate waste and maximize the impact of their most significant investments at scale. Our ambition is to define and own an entirely new category – recognized as the world’s most trusted, independent and impactful marketing advisor. We do this by elevating how clients operate, how agencies deliver, how platforms perform, and how all parts of the ecosystem connect. Because progress doesn’t happen in isolation, it takes alignment, intelligence, and trust. That’s what we enable. That’s what we stand for. That’s Unified Marketing Intelligence.
mediasense is designed around how we help marketers optimize and transform through best-in-class structure and governance (Organization), partners and platforms (Ecosystem), governance and controls (Accountability), and measurement and effectiveness (Science). We have the proven ability to effectively support large, complex organizations and deliver multiple projects simultaneously. As evidenced through our strong track record with clients, we pride ourselves on the consistent high quality of service delivery and the ability to accelerate transformation and growth.
mediasense and has over 250 employees across London, New York, Singapore and New Delhi. For more information, visit www.media-sense.com
THE ROLE
The ideal candidate will be an experienced, senior leader at the cutting edge of modern media. They will have held senior client side or agency (media or full service related), responsible for navigating senior marketers through transformative challenges across their media ecosystem; strategically, operationally, and commercially.
They will have a depth of expertise across the core components of media planning, buying & optimization, while also comfortable talking to the interdependencies of media across data, technology, content, retail, social & measurement. They will be a strong communicator, able to make the complex simple and clear, demonstrate critical thinking in how they diagnose problems and develop solutions, and be the collaborative partner to clients and colleagues alike. Further, successful leaders within the mediasense organization lead by doing, not just directing.
Responsibilities:
- Advise clients on their internal and external media operating model (capabilities, partners, processes, tools)
- Develop and define a consistent and impactful point of view around the role and influence of media in driving value & impact for the modern marketing organization
- Lead clients through the process of evaluating their agency model and strategic relationships, identifying remedial action for sub-optimal relationships, and finding new media agency partners through a pitch process
- Identifying opportunities which help clients derive greater productivity across their extended marketing ecosystem
- Partnering with clients to develop transformative strategies and change management initiatives which drive growth & innovation
- Be an active leader, contributor and participant across business development opportunities with existing clients and new prospects
- Provide leadership to our account management & analytics teams in relation to client expectations and development opportunities
Key Skills & Mindset
- Strong, confident communicator with high index towards critical thinking
- Clear understanding of the role of data and technology and how it is applied to the application of media
- Experience leading and managing major marketing organization
- Comfort with complexity and ambiguity, navigating new challenges
- Ability to role shift based on client and project need including supporting client management and individually creating outputs and deliverables rather than only overseeing
- Highly collaborative and excited about working across domains and working with leaders in analytics, creative, org design and technology to solve complex multidimensional problems
- Deep domain expertise across US media and its interdependent disciplines
NOTE:
This is a full-time position based in our New York office
Competitive Salary $225,000 – $275,000 Per Year