Agency Family Tree
The 2025 Agency Family Tree series provides a comprehensive view of the global marketing ecosystem, breaking down how holding companies, networks, and independents are structured across regions and sectors. From healthcare specialists to creative consultancies, these maps highlight the agencies shaping today’s marketing landscape and the relationships that connect them.
Global 2025
Brings together the world’s leading agency groups, consultancies, and independents in a single view, alongside revenue estimates for the top networks. Captures the overall structure of the international marketing industry and the scale of the organizations driving it forward.
EMEA 2025
Details the networks, consultancies, and independents that define the marketing ecosystem across Europe, the Middle East, and Africa. Shows how global and regional players operate across creative, media, healthcare, digital, and data, reflecting the diverse market dynamics of EMEA.
APAC 2025
Covers major networks, consultancies, and independents across Asia-Pacific, from creative and media to healthcare and data-driven services. Provides context for how international holding groups and local players are structured to drive the region’s marketing industry.
Middle East 2025
Focuses on the region’s leading groups and independents, spanning content, communications, digital, data, healthcare, and media. Highlights how global holding companies intersect with regional specialists to shape the Middle East’s marketing landscape.
Pharma 2025
Maps the global healthcare marketing ecosystem, showing how the largest networks and independents organize specialist agencies across communications, consulting, data, design, media, and more. A clear view of the structure behind pharmaceutical marketing and the key players within it.