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02 October 2026

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Marketing Governance Needs to Be About Growth

mediasense CEO Sam Tomlinson argues that governance should provide a framework for aligning and optimising marketing operations and investment against the wider strategic goals of the business.

Insights

Creator Marketing Governance in Indonesia with IDN

As Indonesia’s creator economy continues to grow, brands are looking beyond campaign delivery to build stronger governance, institutional memory and creator marketing performance.

News

IAB UK’s HY 2026 Digital Adspend Report Launches

The report offers insights into the digital advertising market's performance during the first half of the year, with research conducted by mediasense.