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mediasense Appoints Michelle Kelly as President, North America to Accelerate Unified Marketing Intelligence for Global Brands
Michelle will lead mediasense’s regional growth and help expand its advisory services across marketing ecosystem strategy, agency partnerships, operating model transformation and marketing intelligence capabilities.
Insights
Procurement & the Commercial Architecture of Modern Media Organisations
Media is the largest growth lever on the balance sheet, yet most brands still struggle to prove its impact. Jack Shearring, Head of Transformation at mediasense, suggests the solution lies not in restructuring alone, but in procurement-led commercial architecture that aligns incentives, measurement and capability.
News
Taking on the Sahara: Supporting Media Trust Through an Extraordinary Challenge
This April, our Chief Client Officer, Sam Tomlinson, is taking on an extraordinary challenge: running 250km across the Sahara Desert to raise funds for Media Trust.