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AdAge AI’s Growing Role in Agency Reviews
24 October 2024
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mediasense Rebrands to Meet the Moment: Building Towards Unified Marketing Intelligence
mediasense unveils a new brand identity, uniting MediaSense, R3, and PwC’s UK advisory, positioning as an integrated partner offering unified governance and measurement across the entire marketing supply chain.
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mediasense Appoints Chief Technology & Innovation Officer to Drive Marketing Intelligence for Clients
Chris Banschbach joins mediasense as CTIO to lead the evolution of its approach to data-driven marketing intelligence.
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Creativity vs the Machine – Trends from Cannes Lions 2025
At Cannes Lions 2025, conversations focused on how marketers are working with technology. Amidst fragmentation and the rise of AI, they’re using tech to solve creative challenges and creativity to navigate a shifting technological landscape.