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Future Marketing Operating Model
27 September 2024
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News
mediasense Rebrands to Meet the Moment: Building Towards Unified Marketing Intelligence
mediasense unveils a new brand identity, uniting MediaSense, R3, and PwC’s UK advisory, positioning as an integrated partner offering unified governance and measurement across the entire marketing supply chain.
News
mediasense Appoints Chief Technology & Innovation Officer to Drive Marketing Intelligence for Clients
Chris Banschbach joins mediasense as CTIO to lead the evolution of its approach to data-driven marketing intelligence.
News
Creativity vs the Machine – Trends from Cannes Lions 2025
At Cannes Lions 2025, conversations focused on how marketers are working with technology. Amidst fragmentation and the rise of AI, they’re using tech to solve creative challenges and creativity to navigate a shifting technological landscape.