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03 July 2024
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Insights
Agentic AI in Programmatic: Which Way Now?
Agentic AI is generating significant interest across the advertising industry, but adoption remains in its early stages. Leo Oliveira explores what advertisers need to know and where the technology may have the greatest impact.
News
mediasense Appoints Sam Tomlinson as CEO
mediasense has appointed Sam Tomlinson as CEO, reinforcing its ambition to remain the industry’s most trusted independent marketing advisor.
Insights
Impact Over Input: What Outcome-Based Remuneration Really Requires
As pressure grows to prove marketing value, outcome-based remuneration is gaining momentum. Adam Edelshain explores the opportunities, challenges and practical realities of aligning agency compensation with business outcomes.