We developed a unique, agile tech-stack that underpins our global media advisory services.
We have invested over £2m in product and tech development.
We have been awarded the Innovate UK grant, to further digital media measurement for advertisers.
Our agile tech stack means our experts can adapt to changes in data formats and data structures provided by media agencies and tech platforms, and provide customised reports to meet our clients’ bespoke analytical requirements.
DiPA™ (Digital Performance Analytics) is a digital auditing system specifically designed to evaluate campaign performance in digital media channels and technology platforms.Learn more
Delivering campaign insight and reporting via an interactive dashboard, TViQ™ evaluates over 250 UK TV campaigns every week.Learn more
Our bespoke toolkit
An adaptable and flexible set of tools for automating the calculation of media cost and quality performance vs. commitments and baselines, or to compare media pitch submissions.
Proprietary software that conducts over 500 logical and structural checks on agency-submitted data to ensure 100% accuracy and prepare data for data basing.
TViQ ™ delivers linear TV campaign insight and reporting via an interactive dashboard, evaluating and ranking over 250 UK TV campaigns every week.
An end-to-end process for ingesting, comparing and visualising agency proposed remuneration, commission and staffing structures.
Tool used to turn historical media data into comparable and storable baselines, and create clear requests for media buying commitments that are easy for clients to compare.