MediaSense co-founder, Graham Brown, shares his views on Sir Martin Sorrell’s digital-only venture, S4 Capital.
In this article, Graham highlights how tech platforms are making it easier for advertisers to bring marketing services in-house and the possible disruption this can cause. “The tech platforms are making it easier to take a swathe of marketing services in-house and that is a threat to everyone, particularly anyone that is trying to build a digital-only business.”
To read the article in full on www.telegraph.co.uk, please click here.
First featured on 25/03/2019.