News & Opinion

Posts tagged: Graham Brown

Focus on brand safety – The Great Google Fallout

“Brands and agencies alike have become increasingly frustrated with how technology companies have insisted on ‘marking their own homework’ and allowed brand safety standards to slip." As pressure mounts on Google over recent brand safety issues, we break down what the implications are for the industry; the brands that are considering their position and the reaction of media holding companies.

23 March 2017

Opinion

Should more media owners disclose agency rebates?

In light of more media owners coming forward and disclosing rebate and discount deals in place with agencies, Graham Brown features in Campaign alongside other industry experts answering the question, "should more media owners come forward and disclose agency rebates?"

26 January 2017

News

The Sun reveals 2016 rebates and discounts topped £8m

"It is making the opaque more transparent," Graham Brown, co-founder of MediaSense, believes the decision by News Group Newspapers to release rebate numbers is a step in the right direction. As featured in Campaign.

12 January 2017

News

The great media agency transparency debate

"Just because a system has to evolve does not necessarily mean it is broken." As featured in Campaign, Graham Brown and leading figures in the industry react to Scott Moorhead's explosive claims last week that the media agency model is "broken".

01 December 2016

News

MediaSense judge Grand Prix for CMA International Content Marketing Awards

"The integrated use of media, data and technology to power the creation and delivery of content ideas has been truly fascinating." Graham Brown, co-founder, was invited to be part of the judging panel for the CMA International Content Marketing Awards 2016 Grand Prix prize.

18 November 2016

News

Dentsu notifies client Toyota of "irregularities" around media transactions in Japan

Graham Brown, co-founder & director of MediaSense, gives his opinion to AdAge on transparency issues within the Japanese media industry

23 September 2016

News

Graham Brown judges Campaign Media Awards 2016

Graham Brown, Director and Co-Founder of MediaSense has been asked to be part of the judging panel for this year's Campaign Media Awards.

12 September 2016

News

Preparing for media in 2020, Graham Brown outlines 7 to-do’s for marketers

Our top to-do’s for marketers preparing for the 2020 media ecosystem.

23 November 2015

Opinion

Graham Brown writes for Forbes.com

Graham Brown discusses findings from our Media2020 study in his Forbes.com column.

15 October 2015

News

Horses for courses our article featured on M&M Global today

When a client makes the decision to review their media agency relationship; the question quickly turns to how to manage it: done well, it’s a significant undertaking: done badly, advertisers will repent in leisure! Caveat emptor has never been truer.

11 November 2014