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Media performance

Generate better media results through rigorous oversight of investments and assets

Media performance

MediaSense has a deep understanding of how agency trading works and what levers can be pulled to extract the most value from the market. We work closely with brands to choose the right KPIs and targets to achieve their objectives, return measureable savings and deliver greater productivity from their budgets.

Our performance evaluation service is aimed at serious clients who are looking for a greater level of challenge, insight and debate than standard audit offerings. It raises standards of performance, protects neutrality and gives clients a competitive advantage.

Our performance tracking service is the most rigorous and exacting system for measuring international trading commitments. It minimises value leakage and maximises return on spend.


Performance management services

  • Value diagnostic
    Evaluation and opportunity analysis of media trading strategy and metrics, and optimisation of media buying
  • Performance  design
    Development of measurement frameworks, strategies and processes to improve media performance
  • Performance tracking
    Evaluation and governance of delivery against KPI targets and/or contracted commitments, on a local and global basis
  • Performance deep-dive
    Rigorous evaluation of campaigns using peer group comparisons and advanced data analytics to improve media performance standards
  • Value forecasting
    Impact assessment of changes to media mix, budgets and market prices
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