Media performance

MediaSense has a deep understanding of how agency trading works and what levers can be pulled to extract the most value from the market. We work closely with brands to choose the right KPIs and targets to achieve their objectives, return measurable savings and deliver greater productivity from their budgets.

Our performance evaluation service is aimed at serious clients who are looking for a greater level of challenge, insight and debate than standard audit offerings. It raises standards of performance, protects neutrality and gives clients a competitive advantage.

Our performance tracking service is the most rigorous and exacting system for measuring international trading commitments. It minimises value leakage and maximises return on spend.

Performance management services

• Value diagnostic
  Evaluation and opportunity analysis of media trading strategy and metrics, and optimisation of media buying
• Performance design
  Development of measurement frameworks, strategies and processes to improve media performance
• Performance tracking
  Evaluation and governance of delivery against KPI targets and/or contracted commitments, on a local and global basis
• Performance deep-dive
  Rigorous evaluation of campaigns using peer group comparisons and advanced data analytics to improve media performance standards
• Value forecasting
  Impact assessment of changes to media mix, budgets and market prices
  • DiPA ^TM – Digital Performance Analytics
    Class-leading assessment of digital media performance, evaluating KPI setting, inventory selection, supply chain, campaign management, quality compliance and KPI optimisation