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Digital acceleration

Accelerate the performance and productivity of digital marketing

Digital acceleration

Most brands have already experienced some form of digital transformation but in an ever changing data-driven, technology enabled landscape, they need to continually evolve marketing processes and capabilities to realise the opportunities available to them.

Digital acceleration is our performance programme dedicated to data and technology ensuring a brand’s entire digital ecosystem is ‘match fit’.

Within this service area we provide support around organisational design, capabilities, agency models, technology, data and content strategies, identifying at all times opportunities for improved value and productivity.

Digital acceleration services

  • Digital transformation
    Designing and implementing effective in- or out-sourced (make vs buy) operating models
  • Digital governance
    Rigorous governance programme to ensure greater transparency, accountability and best practice is in place across all digital marketing activity
  • Digital immersion
    Driving innovation internally by facilitating interaction with media and technology vendors

  • Technology strategy
    Designing the technology stack and roadmap to an accelerated digital state
  • Vendor selection
    Project management and technical assessment of core digital marketing tools and suppliers
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