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The Future of the Media Organisation
Research from mediasense and the WFA reveals how leading brands are reimagining the role, structure and capabilities of their media teams - and where critical gaps still hold them back.
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ISBA’s Digital Retail Media Study
The mediasense and ISBA latest study, diving deep into retail media’s rapid growth, explores opportunities across the marketing ecosystem.
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Managing Supplier Complexity – 10 Key Considerations
‘10 Key Considerations in Managing Supplier Complexity,’ offers guidance to CMOs, Marketing Procurement leaders, and senior marketers grappling with the ever-evolving supplier landscape.
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Future of Agency Remuneration
Research from mediasense and the WFA reveals three out of four multinational brands are seeking to change their agency renumeration model in the next three years.
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Media’s Got Talent
Findings from the largest study into Global Media Talent, run in partnership with the World Federation of Advertisers.
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Working/Non-Working
mediasense, in partnership with the WFA are delighted to launch a new study focused on the evolving use of ‘Working/Non-working’ and how digital transformation is accelerating the impetus to create a new taxonomy.
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The Future of Media Agency Models
mediasense and the WFA launches 'Future of Media Agency Models' study - looking into how brands are evolving their agency models to better align with their ever changing needs.