Sam (and his team) joined MediaSense in 2024, when he became Chief Client Officer.

Previously, Sam set up and led PwC’s multi-award-winning Marketing & Media team. They are the authors of two globally acclaimed studies into programmatic advertising, undertake media audits and media agency pitches across the globe, and publicly verify audience data and campaign delivery for leading media owners. Sam’s team are also responsible for the 6-monthly IAB Digital Adspend Study in the UK.

In 2021 Sam was recognised as one of Campaign’s “40 Over 40” influential figures in the media world. Outside MediaSense he is a Trustee and Finance & Audit Committee Chair of the charity Media Trust.