James is an experienced Business Director who enjoys taking on complex media challenges. He joined MediaSense in 2015 and prior to that worked agency side across major international FMCG, financial, tech, sports and entertainment brands. ​

He has a strong understanding of the ever-evolving media landscape and the challenges it presents to media, marketing and procurement teams tasked with delivering growth and value. ​

He is a skilled account handler having led multi-discipline teams across international operating model, agency review and audit projects.