DiPA™ (Digital Performance Analytics) is an auditing system specifically designed to evaluate campaign performance in digital media channels and technology platforms.
DiPA™ covers the entire campaign cycle – from briefing, planning and investment through to campaign delivery, quality and optimisation; providing an independent assessment of performance, with recommendations for improvements and potential efficiencies.
The analysis is available for all digital channels including Programmatic, VOD, Social and Paid Search.
DiPA™ utilises ‘direct from source’ data via read only access into technology platforms, enabling clean and unprocessed data to be collected and analysed without agency intervention.
DIPA™ gives clients the ability to identify performance improvement opportunities across their entire digital marketing ecosystem: improving quality, reducing wastage and increasing efficiency.