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DiPA™ (Digital Performance Analytics) is an auditing system specifically designed to evaluate  campaign performance in digital media channels and technology platforms.


DiPA™ covers the entire campaign cycle – from briefing, planning and investment through to campaign delivery, quality and optimisation; providing an independent assessment of performance, with recommendations for improvements and potential efficiencies.

The analysis is available for all digital channels including Programmatic, VOD, Social and Paid Search.

DiPA™ utilises ‘direct from source’ data via read only access into technology platforms, enabling clean and unprocessed data to be collected and analysed without agency intervention.

DIPA™ gives clients the ability to identify performance improvement opportunities across their entire digital marketing ecosystem:  improving quality, reducing wastage and increasing efficiency.

Benefits Include:


Enhanced KPI frameworks


Best practice across media, data and technology


Optimised digital supply chain


More effective messaging and creative


Improved media effectiveness


Better campaign outcomes