This site uses anonymous third party analytics cookies: in accessing any element/area of the site outside of this banner, you consent to receiving cookies. Read our Privacy Policy for further information. Accept and close.

DiPA™ (Digital Performance Analytics) is an auditing system specifically designed to evaluate  campaign performance in digital media channels and technology platforms.

 

DiPA™ covers the entire campaign cycle – from briefing, planning and investment through to campaign delivery, quality and optimisation; providing an independent assessment of performance, with recommendations for improvements and potential efficiencies.

The analysis is available for all digital channels including Programmatic, VOD, Social and Paid Search.

DiPA™ utilises ‘direct from source’ data via read only access into technology platforms, enabling clean and unprocessed data to be collected and analysed without agency intervention.

DIPA™ gives clients the ability to identify performance improvement opportunities across their entire digital marketing ecosystem:  improving quality, reducing wastage and increasing efficiency.

Benefits Include:

 

Enhanced KPI frameworks

 

Best practice across media, data and technology

 

Optimised digital supply chain

 

More effective messaging and creative

 

Improved media effectiveness

 

Better campaign outcomes