We take brands on a journey from where they are to where they want to be, building on existing strengths, removing blockers and maximising opportunities across all components of their media ecosystem.
We find the right partners with the expertise, capabilities and culture to support our clients’ needs and goals.
We evaluate media investments and assets and recommend new approaches to optimise value and performance.
We design and negotiate commercial models and contracts to drive appropriate behaviours and ensure accountability and compliance.
We design and implement the optimal data and technology infrastructure, to accelerate digital marketing performance.
These services are part of our offering under Stack I/O
A ‘cookie-cutter’ approach is no longer compatible with today’s media landscape. Brands need customised solutions that address their complex, interconnected challenges in order to deliver competitive advantage now and in the future.
Whether we’re supporting clients through the improvement of one component of their media infrastructure, or across a major transformation programme, we tailor our recommendations based on a detailed assessment of the existing media ecosystem, the competitive environment, media channel opportunities, change ambitions and business operations overall.
We have an established process for partnering with our clients across all our service areas which ensures they achieve sustainable business value. It’s comprised of four core stages which we implement to the highest standards.
We analyse the ’as is’ to identify the challenges and the opportunities for our client’s ambitions.
We make informed recommendations for the ‘to be’ options and detail the steps to be taken towards change.
We build and implement the agreed design, maintaining full engagement with stakeholders.
We monitor transformed systems and relationships and refine performance as appropriate.
MediaSense designed a pitch that put digital strategy, capability and performance at the heart of the process.
MediaSense determined the e-tailer’s business and resource requirements then supported implementation.
MediaSense evaluated the financial and commercial implications of change, plus the operational risks and opportunities, and saw final recommendation through to completion.
After a thorough deep-dive into the agency relationship and outputs, MediaSense recommended a structured renegotiation rather than an open pitch.
MediaSense extended the existing performance management programme with real-time performance planning, enabling closer ongoing monitoring of the media agency’s achievements against global savings targets.
MediaSense interviewed key stakeholders and evaluated every aspect of the existing media system, then devised a detailed route-map for making changes, from initial briefing through to implementation.
MediaSense provided subject matter expertise for external lawyers and in-house procurement to realise a best-in-class media contract.
MediaSense carried out a digital capability assessment of marketing teams and their agency partners, then developed a global digital council for support learning and sharing best practice.
MediaSense designed a performance measurement scheme which unlocked significant additional value and liberated media budgets.
MediaSense undertook proprietary research into the likely benefits of implementing data-driven media trading and then supported the data management platform vendor selection process.
MediaSense forensically re-analysed the leakage within the buying commitments to help the client renegotiate deals and minimise losses in value.
MediaSense reviewed media processes in top markets and established a global KPI scheme to ensure the agency was targeted in absolute alignment with marketing objectives.
MediaSense designed a global governance programme to improve expectations and visibility in programmatic media, data protocols, risk controls and resource utilisation
MediaSense evaluated current ways of working then managed a programme of internal education and technology infrastructure implementation at a pace suitable for the client.
MediaSense developed a global KPI framework to ensure smarter metrics and targets were set in line with objectives for all devices and channels.
MediaSense managed an expertise-led pitch process with structured challenges that explored agencies’ capabilities in the key discipline areas.
MediaSense evaluated the capabilities of the marketing team focussing on people, process and technology, and recommended a temporary pause in activity to improve the configuration and deployment of the buying and analytics technologies.
MediaSense managed a vigorous negotiation with the incumbent agency, delivering the same performance results as a pitch for a fraction of the disruption.
MediaSense’s Resource tracking programme identified and quantified these shortfalls, creating a strong position for subsequent negotiations around fees and resources.
MediaSense collaborated with barter specialists to implement a unique cross-border deal to absorb the balance, including the use of non-media outlets.
MediaSense delivered a comprehensive training programme to equip campaign managers with the right knowledge to challenge the agency response.
MediaSense reviewed the contract, commissioned an accredited financial compliance auditor then renegotiated the ‘offending’ terms.