Shifts in TV viewership, never-ending brand safety and data breaches and the rise of social media influencers, Kane Brady, MediaSense analyst talks through the key topics of 2018.
Graham Brown, Co-founder, gets to the point - here's his views on what brands need to consider when considering going to pitch.
Following an independent review by The Client Relationship Consultancy, MediaSense scored an average 8.72 client contact rating, outperforming the UK Consultancy average of 7.76.
Coca-Cola tops the best performing TV campaigns of week 43.
Britvic tops the best performing TV campaigns of the week.
As brands grapple with the complexity and fragmentation of the digital media supply chain, Dan Brown, MediaSense's Director of Digital Performance, highlights the five steps they can take to improve digital media communications.
Apple tops week 41 of the best performing TV campaigns of the week.