Do brands have the same duty of care, given that advertisers fund the platforms in question? Ryan Kangisser, Digital Partner, shares his views with Mediatel on brand responsibilities for social media addiction.
MediaSense welcomes Mark Jones as Client Director, strengthening our growing UK client service team.
Can multi-billion dollar spend on influencer marketing be justified? Theo Johnson, Digital Director, highlights the important considerations for brands to ensure investment isn’t wasted.
"The more engaged and capability-led pitch processes will reap most value as talent and expertise (supported by systems and data) will become the differentiator for successful brands." Ryan Kangisser, Digital Partner, responds to the recent article on pitch process by MediaCom's Toby Jenner in Campaign.
"Start as you mean to carry on." As Sorrell makes the first acquisition for S4 Capital in MediaMonks, Graham Brown shares his thoughts with Campaign.
As advertising costs soar and TV audiences become harder to reach, MediaSense's James Glendennan outlines the steps brands are taking to maximise returns without compromise on campaign cost and quality.