"All too often strategy is an incoherent collection of ideas ‘bound together’ by a bewildering array of tech and tools." Graham Brown shares his views on the diminished role for strategy in media pitches.
The Out of Home sector is more buoyant than ever before, but with significant challenges on the horizon. James Glendennan shares his point of view on the challenges and steps needed to ensure it remains a key media channel.
Is the media auditing market heading for disruption? Andy Pearch discusses the 'modern media audit', where data analytics, customisation, speed and transparency are king.
Volkswagen’s Skoda Karoq tops the best performing TV campaigns of the week.
"Their engagement in the CPC and voice-activated search spaces means they are challengers in both existing, and emerging spaces." Featuring in Mediatel, Theo Johnson shares his thoughts on Amazon becoming the next big advertising challenger to the Duopoly.
LV= appoints Initiative with £20m media planning and buying duties following media review handled by MediaSense.