Independent global media advisor, MediaSense, has appointed Cyd Falkson, Ex- Danone Director of Media Connections and Brand Marketing as Client Services Director, US.
Based in New York, Falkson will work alongside recently appointed David Strome to manage and develop MediaSense’s growing North American client portfolio.
Falkson brings valuable media expertise to MediaSense’s clients. At Danone, she was responsible for the company’s flagship yogurt brand and combined that with responsibility for the Group’s US media spend, digital transformation programmes and a media agency review following Danone’s acquisition of WhiteWave foods.
Falkson previously held a senior media management role at LVMH and prior to that, media leadership and planning roles agency-side at Spark and Wavemaker.
Falkson has an MBA from NYU’s Stern School of Business and is a member of the ANA Media Leadership and ANA Agency Relations committees. Falkson has an entrepreneurial spirit and will combine her MediaSense responsibilities with those as CMO of Podcast Notes, a start-up publisher in the podcast sector.
Falkson comments: “As advertisers continue to navigate the ever-evolving media landscape, I’m very excited to work with the MediaSense team, and support their US client base in transforming media operating models and agency relations and optimizing media investments.”
Graham Brown, MediaSense Co-Founder adds: “Cyd’s experience in brand building, digital transformation and media operations is exceptional. With extensive media knowledge, across a wide range of business sectors in both agency and brand roles, Cyd brings an outstanding skillset to MediaSense and our clients. I’m delighted she has agreed to join us.”