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“After 10 years with our media agency, we need to review our global relationship. We want to know if the best approach is pitching our account.”

By Ian Sweeney, 7 July, 2016

After a thorough deep-dive into the agency relationship and outputs, MediaSense recommended a structured renegotiation rather than an open pitch.

"Post-acquisition we need to establish the best course of action to realise stretching operating cash flow targets across our marketing operation, with minimal business disruption."

“After 10 years with our media agency, we need to review our global relationship. We want to know if the best approach is pitching our account.”

"Post-acquisition we need to establish the best course of action to realise stretching operating cash flow targets across our marketing operation, with minimal business disruption."

"Following an all-encompassing pitch, we need to ensure we generated in-year cash savings that can fund capex commitments."